LoveBet’s distinctive branding will appear on the front and the sleeves of all adult home and away shirts. In adhering to strict betting rules, all junior shirts will not carry the LoveBet logo and will remain blank.Įdward Li, Senior Director from LoveBet, said: “We are thrilled to announce our first English Premier League shirt partnership with Burnley Football Club. The growing presence of the club in Asia and worldwide will help us further promote our brand. We’re already planning a lot of activities for the fans and our users and are looking forward to the partnership in the coming three years.”Īnthony Fairclough, Commercial Director at Burnley Football Club, said: “We are delighted to welcome LoveBet, who we believe will be the ideal partner for the club. Together, we will reach and engage with our ever-increasing global audience, in particular in the Asian market. The Asian betting brand will have its branding on all Burnley FC adult home and away shirts for three years, commencing in the 2019/20 Premier League season. Founded on, the club was one of the first to become professional (in 1883) and subsequently put pressure on the Football Association to. Burnley FC has named LoveBet as its new shirt sponsor. Burnley Football Club ( / brnli /) is an English association football club based in Burnley, Lancashire, that competes in the Premier League, the first tier of English football.